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    2022年上海家電展覽會(huì)

    [會(huì)展號(hào)]   會(huì)員:  發(fā)布時(shí)間:2021/3/21 8:23:35  
    圖片


    ABOUT AWE關(guān)于AWE


    AWE作為亞洲規(guī)模**大、全球三甲的國(guó)際家電及消費(fèi)電子展覽會(huì),匯聚了全球**頂級(jí)的產(chǎn)品體驗(yàn)場(chǎng)景、貿(mào)易商洽機(jī)會(huì)、技術(shù)戰(zhàn)略交流環(huán)境、品牌傳播聲量、多維度用戶人群、跨界交流平臺(tái)、資本市場(chǎng)關(guān)注,提升產(chǎn)業(yè)社會(huì)關(guān)注度和影響力,為參展品牌和合作伙伴全面賦能。

    品牌宣傳資源全方位輸出助力企業(yè)造勢(shì)傳播

    AWE每年都會(huì)投放大量高端優(yōu)質(zhì)廣告資源,幫助企業(yè)聚集3月**強(qiáng)聲量。除央視外,全國(guó)各地電視臺(tái),包括上海電視臺(tái)、東方衛(wèi)視、北京電視臺(tái)、**財(cái)經(jīng)、 廣東電視臺(tái)、教育電視臺(tái)、江蘇電視臺(tái)等多檔節(jié)目先后對(duì)AWE進(jìn)行了反復(fù)報(bào)道。路透社、福布斯、埃菲社、日本經(jīng)濟(jì)新聞社、《紐約時(shí)報(bào)》等全球知名媒體也前赴AWE進(jìn)行深入報(bào)道;日本**著名的經(jīng)濟(jì)節(jié)目之一、日本東京電視臺(tái)WBS專門派遣報(bào)道小組,深入AWE洞察中國(guó)家電與消費(fèi)電子產(chǎn)業(yè)的發(fā)展趨勢(shì)與**新動(dòng)向。

    展會(huì)觀眾

    專業(yè)觀眾驅(qū)動(dòng)商務(wù)拓展及產(chǎn)業(yè)升級(jí)

    專業(yè)觀眾作為AWE的核心力量,為參展企業(yè)升級(jí)和開發(fā)新商務(wù)合作伙伴,開展技術(shù)交流與合作,吸引資本關(guān)注提供保障。每年,AWE都會(huì)吸引來自全球不同國(guó)家和地區(qū)渠道商、零售商、集團(tuán)采購(gòu)商和投資客等到現(xiàn)場(chǎng)進(jìn)行考察。

    消費(fèi)者主導(dǎo)多維影響力

    大眾消費(fèi)者的到達(dá)比例每年以200%的速度增長(zhǎng),時(shí)尚和消費(fèi)達(dá)人、網(wǎng)紅助燃了他們的熱情,參展企業(yè)產(chǎn)品創(chuàng)新性、場(chǎng)景互動(dòng)性、體驗(yàn)趣味性等多維度指標(biāo)成為他們?cè)u(píng)判的標(biāo)準(zhǔn)。在AWE,消費(fèi)意識(shí)超前的意見領(lǐng)袖不僅要嘗鮮,更將大眾對(duì)智慧生活的愿景帶給您。

    全面覆蓋亞洲及歐美市場(chǎng)

    展期四天,共有來自全球多個(gè)國(guó)家和地區(qū)的超過20000人次國(guó)際觀眾參觀了上屆展會(huì)。其中,超過80%的海外觀眾來自亞洲及歐美地區(qū),為企業(yè)拓展海外市場(chǎng)提供高效對(duì)接平臺(tái)。



    展區(qū)劃分

    SMART HOME智慧家庭(消費(fèi)電子、白色家電、配件)

    作為AWE的支柱領(lǐng)域之一,白色家電和消費(fèi)電子企業(yè)每年都會(huì)呈現(xiàn)出**豪華穩(wěn)定的陣容。上一屆展會(huì)已經(jīng)實(shí)現(xiàn)了本土五大彩電企業(yè)和海外“3S”的世紀(jì)大團(tuán)聚;展會(huì)還囊括了通訊產(chǎn)品、3D打印、家庭影院、藍(lán)牙設(shè)備、音響設(shè)備、數(shù)碼相機(jī)、可穿戴產(chǎn)品等消費(fèi)電子品類,正逐步成為AWE消費(fèi)電子領(lǐng)域的核心構(gòu)成。

    SMART KITCHEN智慧廚房(廚房電器、衛(wèi)浴電器、廚房小家電)

    NTELLIGENT TECHNOLOGY智能科技

    隨著互聯(lián)網(wǎng)、人工智能等技術(shù)的全面滲透,智能科技的發(fā)展在更多跨界產(chǎn)品中體現(xiàn),AWE已經(jīng)在智能家居、智慧出行、智能辦公、智能醫(yī)療、人工智能等多方面形成全場(chǎng)景化落地展示,消費(fèi)者可以在此直觀地領(lǐng)悟到智能生活的全貌。

    科技公園、智能家居人工智能、智慧出行黑科技、智能軟硬件沒想到無限城等

    科技公園作為AWE的特色展區(qū)與關(guān)注熱點(diǎn),歷來是前沿科技和創(chuàng)新產(chǎn)品的聚集地,已發(fā)展成為全方位展現(xiàn)智能物聯(lián)生活的全民嘉年華和全球科技產(chǎn)品發(fā)布展示的創(chuàng)新平臺(tái)。其中,備受期待的“沒想到無限城”勢(shì)將科技體驗(yàn)推至頂峰,一場(chǎng)未來科技和摩登生活的狂歡即將開場(chǎng)。

     2021 年 AWE 的規(guī)模還將進(jìn)一步擴(kuò)大至 13 個(gè)展館,展館面積將逾 16 萬平米。展示的產(chǎn)品品類將更加豐富,全球家電與消費(fèi)電子行業(yè)在品質(zhì)生活與智慧生活領(lǐng)域的**新創(chuàng)新成果都將在 AWE2021 得到展現(xiàn)。屆時(shí),AWE 必將演繹更多精彩。

    AWE 希望與全球伙伴攜手合作,合力推動(dòng)家電產(chǎn)業(yè)發(fā)展新動(dòng)能的成長(zhǎng)壯大,共同創(chuàng)造更加幸福美好的未來!

    01大型家用電器
    02消費(fèi)電子
    03廚衛(wèi)家電及小家電
    04環(huán)境及健康家電
    05智慧家庭
    06家電配件及配套服務(wù)
    07電子電器回收處理技術(shù)與裝備

    ABOUT AWE about AWE

    AWE, as Asia's largest and world's top three international home appliances and consumer electronics exhibition, brings together the world's top product experience scenarios, trade opportunities, technology strategic communication environment, brand communication voice, multi-dimensional user population, cross-border communication platform, capital market attention, enhance the industrial social concern and influence, for participating brands and partners to fully empower.

    Brand publicity resources all-round output to help enterprises build momentum spread

    Every year, AWE delivers a large number of high-end high-quality advertising resources to help companies gather the strongest volume in March. In addition to CCTV, television stations throughout the country, including Shanghai TV, Oriental TV, Beijing TV, First Finance, Guangdong TV, Education TV, Jiangsu TV and other programs have repeatedly reported on AWE. Reuters, Forbes, Effie, Japan Economic News Agency, The New York Times and other world-renowned media also went to AWE for in-depth reporting, one of Japan's most famous economic programs, Japan's Tokyo TV station WBS sent a special reporting team, in-depth AWE insight into China's home appliances and consumer electronics industry trends and the latest trends.

    Exhibition audience

    Professional audience drives business development and industrial upgrading

    Professional audience as the core strength of AWE, for exhibitors to upgrade and develop new business partners, carry out technical exchanges and cooperation, attract capital attention to provide protection. Each year, AWE attracts channels, retailers, group buyers and investors from different countries and regions around the world to visit the site.

    Consumers dominate multi-dimensional influence

    The proportion of mass consumers reaching the rate of 200% growth every year, fashion and consumers, net red to fuel their enthusiasm, exhibitors product innovation, scene interaction, experience fun and other multi-dimensional indicators become their criteria for judging. At AWE, consumer-conscious opinion leaders not only taste fresh, but also bring you the public's vision of a smart life.

    Comprehensive coverage of Asia and Europe and the United States market

    Over the past four days, more than 20,000 international visitors from many countries and regions around the world visited the last exhibition. Among them, more than 80% of overseas visitors from Asia and Europe and the United States, for enterprises to expand overseas markets to provide an efficient docking platform.

    The division of the exhibition area

    SMART HOME Smart Home (Consumer Electronics, White Goods, Accessories)

    As one of the pillars of AWE, white goods and consumer electronics companies present the most luxurious and stable lineup every year. The last exhibition has achieved the local five color TV enterprises and overseas "3S" century reunion, the exhibition also includes communications products, 3D printing, home theater, Bluetooth equipment, audio equipment, digital cameras, wearable products and other consumer electronics categories, is gradually becoming the core composition of the AWE consumer electronics field.

    SMART KITCHEN Smart Kitchen (kitchen appliances, bathroom appliances, kitchen appliances)

    NTELLIGENT TECHNOLOGY Smart Technology

    With the comprehensive penetration of the Internet, artificial intelligence and other technologies, the development of intelligent technology in more cross-border products, AWE has been in the smart home, intelligent travel, intelligent office, intelligent medical, artificial intelligence and other aspects of the formation of a full-scene display, consumers can intuitively understand the whole picture of intelligent life.

    Science and technology park, smart home artificial intelligence, smart travel black technology, intelligent hardware and software did not expect infinite city and so on

    As a special exhibition area and focus of AWE, Science and Technology Park has always been a gathering place for cutting-edge science and technology and innovative products, and has developed into an innovation platform for all-round display of intelligent life and global technology product launch and display. Among them, the much-anticipated "I didn't expect infinity city" to push the technology experience to the top, a future of technology and modern life carnival is about to start.

    The size of AWE will be further expanded to 13 pavilions in 2021, with an area of more than 160,000 square meters. The product categories on display will be richer, and the latest innovations in quality and smart living in the global home appliance and consumer electronics industries will be showcased at AWE2021. At that time, AWE will certainly perform more wonderful.

    AWE hopes to work with global partners to jointly promote the development of the home appliance industry new momentum growth and growth, and jointly create a more happy and better future!

    01 Large household appliances
    02 Consumer Electronics
    03 Kitchen appliances and small appliances
    04 Environment and health appliances
    05 Smart Family
    06 Home appliance accessories and supporting services
    07 Electronic and electrical recycling technology and equipment

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